EXPEDIA
Working closely with Expedia, I took part in evolving a complete rebrand of their One Key group. My main focus remained in the digital space leading the build of programmatic banner templates, App Store optimisation, mobile app install screens and UI strategy.
01
Programmatic Display
For this project I specialised in creating engaging and visually appealing programmatic banners. Working closely with the client, I took newly built guidelines and applied them to a wide range of animated and video marketing requirements. This was an organic and progressive project that involved weeks of problem solving. I worked with development team and together we utilised Google Web Dev tools to bring the project to life.
02
App store Optimisation
For these regular project I created app screens and optimised them for mobile app installs. We developed screen UI's and reworked them to into usable visual aids for pre app install users.
03
'You were made to' campaign
Building guidelines from the ground up as a team, we created a design system for a global campaign that featured across many types of media, online and OOH