Introducing ATTENTION PLEASE! : Move Beyond Aesthetic to Purposeful Design online course

Introducing Attention Please:

Move Beyond Aesthetic to Purposeful Design

A few years ago I drafted an ebook and left it unpublished for quite sometime, but very often I am asked for my expert opinion on design and how to problem solve, content creation, processes, the customer journey, web design and so much more!

So now I bring to you Attention Please! A series of online course to share everything I have learned in the world of digital design.

Throughout the coming months I’ll be releasing detailed courses designed to help fellow designers, business owners and marketing teams understand the thought processes behind designing for content creation and user experience.

I’m sharing useful design tips and thought processes that I have learned in over a decade working in-house for e-commerce, as a freelancer and within an agency

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When producing content its often easy to find a nice looking template and focus on the aesthetics. But great design isn’t just about looking good—it’s about solving problems, guiding users, and creating experiences that drive action.

Throughout the duration of Attention Please I help bridge the gap between creating visuals and driving strategy.

Over the next few months, I’ll be covering essential topics like customer journey mapping, content planning, brand guidelines, web design, email best practices, and digital display ads.

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First Up: Mapping the Customer Journey

I’ll be kicking off the series with a deep dive into customer journey mapping and taking a look at the roadmap from a designers perspective.

Most people think of customer journey maps as something for marketers or UX strategists, but as designers, understanding the path a user takes—from discovery to conversion—allows us to create work that truly resonates.

Why Designers Should Care About Customer Journey Mapping?

🔹 Design for impact, not just aesthetics – A visually stunning campaign and website means nothing if it doesn’t lead users to take action. Mapping the customer journey helps designers understand what users need at each stage and how to design with intention.

🔹 Fix friction points in the experience – A well-designed journey map uncovers where users drop off, get frustrated, or disengage. As designers, we can use this insight to refine navigation, content placement, and UI/UX decisions.

🔹 Align design with business goals – Whether you’re creating a website, email campaign, or social ad, every design decision should support a clear objective. Understanding the customer journey ensures that your designs serve a purpose beyond just aesthetics.

What You’ll Learn in This Course

✔️ The key stages of a customer journey and how design plays a role at each step

✔️ How to map a user’s experience and identify pain points

✔️ How to align content creation and UX/UI decisions with business objectives

✔️ Learn about ordering information and how to bridge the gap between brand and marketing.

✔️ Real examples of design-driven content

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Sign Up to Be the First to Know

The Mapping the Customer Journey course will be launching soon as the first in the Attention Please series. If you’re ready to design with more purpose, improve user experiences, and create work that not only looks great but also drives results, this is for you.

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Join the waitlist

Stay tuned for more details, behind-the-scenes insights, and sneak peeks!