PICO 4 VR HEADSET
The Pico 4 virtual reality headset launch campaign. My role in this project was to create video, online advertising, and localisation assets that showcase the unique features of the headset. I was be responsible for integrating these assets into a cohesive and engaging campaign that will captured the attention of the target customer. As a team we created content that will leave a lasting impression.
01
Social Advertising
Here I developed social media assets that helped the PICO brand remain consistent across multiple platforms. My approach involved problem-solving to make sure video assets and storyboards worked for static posts, as well as taking into account the unique needs of each platform.
02
Display Advertising
For this section of the project I specialised in creating effective display ads to stands out amongst the competition. I adapted the key visuals to a variety of asset sizes and making sure the messaging remains consistent across all platforms. I'm experienced working with different types of display ad formats, such as animated HTML5 banners, interstitials, and expandable ads. I am also proficient in creating static and dynamic rich media ads, as well as video ads.
03
OOH
Again, we adapted key visuals to feature across a wide selection of OOH spots across London. Using the static images along side the video really he evoked the message behind the use of the VR headsets
04
Video Production
Just like many video projects I've worked on, here we created storyboards for the launch campaign. The video aspect of the launch brought the story to life, and we made sure to create video content across an array of sizes, from social media to full-length videos. We also worked closely with the client to ensure that the overall look and feel of the video matched the brand’s aesthetic. The end result was stunning and the client was thrilled.
