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Digital Threads Blog 

We consume vast amounts of digital content on daily basis - but is beautiful design really enough? To truly engage with our users and...

Introducing Attention Please: Move Beyond Aesthetic to Purposeful Design A few years ago I drafted an ebook and left it unpublished for...

In today’s fast-paced digital world, maintaining a consistent brand style is more challenging than ever. A brand hub is the new way...

As designers, when we receive a brief for a new project, the information can come from multiple sources within a team, a company, or...

Here are key reasons to adopt a mobile-first design  approach: 1. Growing Mobile Usage With a majority of users accessing websites via...

In this post, I’ll walk you through the fundamental features needed to launch a website. Whether you’re a small boutique or an expanding...

A well-designed website creates a seamless user experience, guiding visitors intuitively and encouraging them to stay and explore. Focus...

Master creating digital content for the seasonal fashion cycle To get started, have a look a year view of a calendar and note down any...

Creating your dream brand is an ongoing journey, and it’s important to allow yourself to make changes as you evolve. To do this you will...

What are brand guidelines and how are they useful? A brand guideline document is the ultimate go-to blueprint for your business. It can...

18 proven strategies for achieving a better customer journey experience Discover 18 ways to improve the online journey by carrying out ...

Various types of content in e-commerce and digital platforms are loaded with important information. Let’s take display and social ads for...

Customer, audience, community, besties - whatever you decide to call your potential and existing users, the key to successful design is...

Welcome to Digital Threads, your ultimate resource for mastering visual communications for your online e-commerce brand. Digital Threads...

July and August was always a time spent frantically preparing for the AW season in fashion e-commerce. We held our breath while waiting...

So you are ready to get branding and start upping your business game! Here are some useful ways that you can communicate with your...

1. Content Creation Planning who your content is for is one of the most important factors. It is not about what you think your users want...

From demanding luxury and premium womenswear to menswear and childrenswear - I have travelled though over a decade of fashion e-commerce...